postmodernpilgrim

over the past year or so i have really struggled with the most interesting man in the world ad campaign by a certain beer company. i haven't really been able to put my finger on exactly what i have been struggling with until this past week. to celebrate halloween, this ad campaign produced a radio spot touting the most interesting man's accomplishments re: halloween, including his alleged ban from cemeteries b/c he brought someone back from the dead. whoa. i've got to throw a flag on that one and share what really bothers me about this campaign. one, this beer company has supposedly found "the most interesting man in the world" without accepting nominations or suggestions from others. i would elect a certain someone else to hold this office and i am not speaking of chuck norris. that person would be Jesus Christ, who btw HAS actually raised someone from the dead and been raised from the dead as well. two, the tagline for this campaign is stay thirsty. ...

"There will soon be no more priests. Their work is done. They may wait awhile...perhaps a generation or two...dropping off by degrees. A superior breed shall take their place.... A new order shall arise, and they shall be the priests of man, and every man shall be his own priest. The churches built under their umbrage shall be the churches of men and women. Through the divinity of themselves shall the kosmos and the new breed of poets be interpreters of men and women and of all events and things. They shall find their inspiration in real objects today, symptoms of the past and future.... They shall not deign to defend immortality or God, or the perfection of things, or liberty, or the exquisite beauty and reality of the soul."-Walt Whitman, preface to Leaves of Grass